When Facebook messaging and texting have become new forms of courtship, all those dating guidebooks and self-help blogs no longer work for men and women. In the age we are living, a revolution is needed in the love advice domain.

Jessica Massa and Rebecca Wiegand realized the fact and they were about to do something about it, by means of a movie, a book and a website.

The Story of WTF?!

It was a rather typical night in the summer of 2009 for Massa and Wiegand, two 27-year-old Brooklynites who had been friends since age 12. Massa, who had worked for years in the music industry, had just quit her job and was glued to her laptop, surfing celebrity blogs in her PJs whilst also tele-networking with a bunch of banking people in Brazil, discussing job opportunities and getting her visa application materials in order. She was planning on moving to the exotic locale, sleeping on couches and working as a bartender for cash, and was, understandably, a bit on the frazzled side. Wiegand had just come home from a work cocktail party (she was working for New Line Cinema at the time) and, in a similarly frantic/foul mood, she threw herself on the couch and started lamenting her romantic situation and the lack of men in her stable. “We’ve all had that moment,” Massa says, “but as Becky’s best friend, I know her day to day, so I was like, ‘OK, I get it, but actually I know that you were IMing with that publishing guy this week, and your ex-boyfriend was hanging around the apartment last week, and you made out with that random guy at that party we went to last week. You’re not dating anyone, but I objectively know that you’re talking to guys. I think you’re looking at it the wrong way.’”

Their girl talk had come to a conclusion, that there are ten types of men around women. They are the ex partners, those who boosts our ego, sex partners, boyfriend potentials, so on and so forth. The executives of New Line Cinema totally guy the idea and is going to make it as a refinement of its He’s Just Not That Into You.

Collecting Ideas Through Blogging

The film contract was confirmed in the very first week of 2009 but the two girls didn’t want to hang around. They wanted to put forward their ideas as soon as possible. Therefore, a company called J&R Creative Media was founded and a blog was launched while they were preparing a book related to the film. They could not travel around to get their message across so the digital world served them best. Listening to other women also helped further develop their idea.

Techno-Romance

As Massa and Wiegand suggested, the golden rules from our grandmothers no longer work. How the heck can they help us figure out a text message? And flirtation takes place not in person or on the phone anymore. It happens on Facebook, Twitter, MySpace and other social media platforms, creating more confusion than they solve.

Neither men nor women can really figure out this new form of dating and romancing. Nobody is sure when to do what to do on those digital portals. Massa and Wiegand are against those guidebooks written by some well-educated elites who had graduated thirty years ago. They wanted to build a forum which would allow exchange of ideas, and not some top-down nurturing of, like transforming yourself to get the guy you want.

Not only the confused love seekers can benefit from the exchange of ideas, the two bloggers also get to collect some valuable resources for their movie and book. They are going to use some real life stories to brighten the project and show how complicated dating actually is, hoping to stop people applying the so-called golden rules to their dynamic relationships.

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